Vision: To be an enterprise can promote the development of electronic technology;
• Listen to and meet user’s demand, guild and exceed customers’ needs and gain customers’ respect;
• We gain employees’ respect by enhancing the status and brand image which gives employees a high
degree of business honor and pride.
• To promote the healthy development of electronic industry, grow up with cooperate partners, win industry’s
• Focus on enterprise’s responsibility, care, contribute to the society and win respect from it
Mission: To enhance people’s life quality by electronic products
• Make advanced electronic products and service a steady stream into people’s life as water and electricity,
bring convenience and pleasure to people.
• Focus on different countries, areas, groups, provide different service and products based on different objects.
• Create an open-win electronic platform and create an healthy electronic developed environment with partners.
Values: sharing, innovation, responsibility, attitude
Business philosophy: C-Customer’s value Focus
• Focus on long-term development, do not injury user’s value for the commercial interests.
• Focus on and deep understand user’s needs, to meet user’s needs by excellent products and services
• Pay attention to the emotional communication with users, respect their feelings, grow with them.
Management philosophy: care staff’s growth.
• Provide good working environment and incentives for employees.
• Improve staff training and career development channel system, make employees get joy of growth with
• Fully respect and trust employees, continuously guide and encourage, make employees to feel the joy of